Deconstructed Elegance
In this captivating project featuring Christian Dior’s fragrance collection, we explore the concept of deconstruction as the core idea driving our creative vision. Rather than just a design element, deconstruction serves as the cornerstone of our approach, allowing us to dissect and reimagine the essence of these iconic fragrances in a 3D environment. The project is an artistic interpretation where each Dior fragrance is re-envisioned through a prism of minimalist elegance and sophisticated design.
In this imaginative realm, each fragrance bottle is presented with minimalist backdrops, with the essence of deconstruction shaping every scene. This is achieved through 3D modifiers – from crystal-like tubes to magnifying glass effects – strategically interspersed between the fragrance and the camera. These elements provide a unique visual narrative, transforming familiar packaging into an array of intriguing, abstract forms. This approach allows us to delve deeper into the brand’s identity, presenting the fragrances in a manner that captures their luxurious appeal. The series offers a fresh, contemporary perspective that transcends traditional product presentation, engaging and challenging the viewer’s perception.
The iconic fragrance collection is reimagined in 3D, showcasing elegant deconstruction that captivates and redefines fragrance presentation.